Whenever you set up a booth at a trade show or an exhibition your custom trade show stands are not merely structures; they are your identity. Coming up with the idea that would help the stand attract people, get their interest and get across the intended message is very important when designing the booth. To avoid the above challenges, it is very important that an organization hires the services of an experienced exhibition stand builder to help it to accomplish the following objectives. Here is everything you need to know about working with a stand builder to ensure your booth gives you the best returns at the event.
Know Your Aims and Targets
As a first step in hiring an exhibition stand builder, it is important always to have in mind the aims and objectives of the particular exhibition. Are you looking at creating leads, a launch for a new product or just enhancing brand familiarity? This way, you will have proper goals defined from the onset and this will enable you to explain to your exhibition stand builder. While designing custom trade show stands, cut through clarity is one of the imperative factors that determine a booth’s effectiveness. For instance if your objective is lead generation, you would assign higher importance to interactive features that capture the visitor. On the other hand, if your aim is merely to launch or promote your products, perhaps the most useful things to draw attention to would be large images and product presentations. A clear understanding of the intended goals is important when developing an idea for the booth since every aspect of the booth must meet a set goal in line with the business.
Choosing the Right Exhibition Stand Builder
Selecting the most suitable exhibition stand builder is one of the most important processes in organizing an exhibition. Ensure that you work with a builder who has practice in designing and developing trade show display stands based on the type of your market and your requirements. A contractor with experience in this type of work will help you to make the necessary changes during the design phase of your booth while giving tips that make your stand visually please and functional at the same time. When selecting a builder, one should look at some of the work they have done, and then talk to the former customers. When choosing the contractor, their design style should align with your vision, and more so, the contractor should have technical knowledge as to the constructions of the booth. An exhibition stand builder who comprehends your objectives as a business will also recommend changes you had not envisioned. Dealing with an experienced builder guarantees you that your booth not only has a good outward appearance but also is constructed to suit the occasion.
Collaborate on Design and Functionality
Communication with your chosen exhibition stand builder is critical in order to design a stand that both looks right, and performs correctly. The physical location, the materials to be used, the company logo and all aspects of the interactive design must be worked out together. While creating a custom trade show stand is all about how it looks, it needs to work too. These may include product shelves, benches, technological inventions and design as well as space for storage. The booth should be planned such that there is adequate human traffic and the people will engage with the booth. This design suggests that the booth must be divided functionally, ideally, into specific trays for certain actions, such as demonstrations or meetings, in order to achieve the objectives of the event. However, executing the activity is another thing because the booth must be constructed out of materials that are strong but also readily transportable and, in some cases, installable. Correct cooperation means that the booth is attractive, functional for the visitor, and can cover all your event activities.
Issues of Preparing for the Event and Main Steps
Once the design and layout of your custom trade show stand is agreed upon, all the finer details of the construction of your stand with your exhibition stand builder can be put to bed. Make sure that all aspects of booths, static as well as dynamic, structure, technical installation and whatever is given. This is a sure way of ensuring that; the booth size and design, the type of material used, the lighting and whether there is interactive equipment. Look at the time lines for delivery installation and disassembly. One has to leave enough time before the performance in order to prepare the location and to check if all necessary devices and gizmos operate properly. It is useful to go with the builder for a final inspection prior to an event to check as a curtain-trouser system should be operating efficiently. Secondly, get the transport arrangements and setting up time so that when the event is on there is no botheration done. The called preparations mean sensitive-to-the-smallest-detail preparations, which will prevent stress during the event and enable interaction with potential customers during it.
Increase Participation During the Event
Designing an aesthetically appealing customized trade show exhibit is a good start to it. To ensure you make a lasting impression at the booth, plan how you want to communicate with the visitors during the occasion. Create awareness and hype up your booth as much as possible through social media announcement, emails and communication from the event. You must make your personnel informed, friendly and capable of adding value to possible prospects. Of the promotions and games included, awareness-building such as demonstrations, handouts, and competitions improve traffic and interaction. Make the booth interactive by planning some presentations, live demonstrations or games that will help you keep the people coming to your booth. Ensure that the booth has adequate identity that states what is being given and how the potential clients can engage the product or service. An effective event presence coupled with a beautiful trade show booth will guarantee a great trade showresult and facilitate objectives such as branding or lead capture.
